How the Use of Color in Web Design Affects Audiences

use of color in web design

Make your website an attractive one by considering how your use of color in web design can have an impact on those that visit the site. The last thing you want is to scare them away before they even have a chance to view the pictures or read the text. It happens all too often on websites where the designer only thought about what they liked the site to look like instead of making it suitable to a wide audience in varying viewing environments. If you do not want to make this mistake, read get some tips for devising a site’s color strategy.

Guidelines for Website Element Colors
There are a few rules of thumb to go by when planning the layout of a website. When it comes to text, the standard black color will do just fine. This color is considered very professional for text. It is a good idea to keep it on a nice clean white background and save other colors for other areas of the site. For example, you might like to use vibrant shades of red, green, blue, or yellow for the margin where it will give this area a great deal of visibility. They bring greater attention to special sales, ads, or offers, making them especially useful for promotions. Black and white are not as lively, but they also serve well for this part of the webpage. Darker shades of the bright colors, such as burgundy, give feeling of professionalism and are great for those companies who want to appear well-established.

Considering the Meaning of Colors
Colors are important for establishing brand strength. The use of color in web design for the website of a brand has already been established should stick closely to the company colors. For new companies, it is a good idea to consider the meaning of colors as a way to communicate to site visitors what a company stands for on a deeper level than words can relate. Red is used often in the headlines of sales pages. This color denotes sentiments of power, love, excitement, leadership, and energy. For a more cheerful, playful website, orange is a great color to choose. It is known to provide a sense of confidence and courage. Yellow represents intelligence, curiosity, and amusement. This makes it ideal in representing many types of organizations. It is not only the popularity of environmental awareness products that make green a great pick. This color speaks of health, healing, life, nature, and finances. Since blue represents stability and acceptance, it is no wonder it is used so frequently in the business world. Many people choose purple because of its founding in royalty and the since of dignity, luxury, independence, and stability it displays. There are many other color meaning, such as reliability for brown, elegance for black, and simplicity with white. The color chosen can have a big impact on how the audience considers the company or person the website represents.

Creating the Color Theme
Remember that the color scheme of a website is not something set in stone. The best approach is to pick a few basic colors and then test different tones and combinations of them by monitoring the changes in webpage visitor behavior.

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